Geomium partners with Last.fm, adds 1.5 million event listings to its service

Geomium, a location-based service with grand plans to become the next evolution in personal communication, has announced a new partnership with Last.fm which will see the music recommendation service’s 1.5 million events adding to its location platform.

Geomium sees itself as going beyond currently popular geolocation services like Foursquare and Gowalla, offering more useful ‘real life’ functions. The current list of features includes things like “See where your friends are and what they’re up to”, “Meet cool new people near you and hook up” and  ”Discover great bars and restaurants in your area”.

As a result of its partnership with Last.fm, Geomium will now list gigs and festivals, adding to the millions of bars, restaurants, events and deals already present on its network.

“Good dynamic content is crucial to our continued success and in Last.fm’s event information we have added some of the best,” said Michael Ferguson, co-founder and CEO of Geomium. “Discovering a new band is one of life’s true pleasures and updating this part of our service opens up a whole host of new gigs to our users.”

Geomium members can filter local events, either on a feed or on a map. When a gig is listed that they wish to attend, they can now click through and buy tickets via Last.fm, sharing the events with their friends in the process.

We took a look at Geomium back in July 2010 when little was known about their product. The startup launched its social geolocation app aiming to add a real-time social element to data from establised location review services like Yelp and Qype, creating something that could well be truly useful to mainstream users.