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This article was published on May 2, 2012


    Gamification’s not just about silly badges, it can make you healthier and smarter [Video]

    Gamification’s not just about silly badges, it can make you healthier and smarter [Video]
    Martin Bryant
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    Martin Bryant

    Founder

    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    The hype around gamification may be over, but that doesn’t mean that it isn’t an incredibly useful concept that can engage audiences in powerful ways.

    Gamification expert Gabe Zicherman spoke at The Next Web Conference last week about the power of the process, and how it can improve everything from your health to your intelligence. As he puts it, it’s not just about “Crappy badges.”

    Follow all our coverage of The Next Web Conference here.