Gabe Zichermann, not the guy you want to ask to land a plane, reveals that today’s games produce new kinds of people and consequently, new kinds of consumers. The new business challenge is to engage them – possibly through the process of gamification. It can be applied to obvious things like learning, but also on giving employee feedback, reducing speeding on roads, and resolving world conflicts. There are several lessons to be learnt from the process of gamification, like the power of positive reinforcement. But the most important lesson of all is…. revealed in the video.