TNW Conference 2022 will be bigger, bolder, and better! Get your tickets now >>

The heart of tech

This article was published on January 21, 2011

Fully transactional ASOS shop to open on Facebook in late January

Fully transactional ASOS shop to open on Facebook in late January
Matt Brian
Story by

Matt Brian

Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him on Google+.

UK online clothes retailers ASOS (As Seen On Screen) is to launch a Facebook page capable of accepting transactions, allowing fans of the shop to shop via the social network without ever having to visit the ASOS.com website.

NMA reported the news, quoting James Hart, ASOS ecommerce director:

“We have millions of visits and millions of pounds coming from Facebook to ASOS. At the moment the Facebook shop doesn’t have real targets as such but in theory fewer clicks and barriers to purchase should mean greater conversions. We’ll have to see if it does lead to increased sales.”

Instead of employing a third-party, ASOS has implemented its own payment solution, uploading its entire clothing and accessory catalog to its Facebook store, apparently adding 1,300 products each week.

By using the Facebook platform, users will be able to share items of clothing using the social networks’ “Like” buttons, adding comments also.