TNW Conference 2022 will be bigger, bolder, and better! Get your tickets now >>

The heart of tech

This article was published on July 11, 2012

    From now on, this is the only kind of unboxing video that I’ll watch

    From now on, this is the only kind of unboxing video that I’ll watch
    Drew Olanoff
    Story by

    Drew Olanoff

    Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for onlin Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for online charitable movements. He founded #BlameDrewsCancer. You can follow him on Twitter, Google+, Facebook, or email [email protected]

    Personally, I can’t stand unboxing videos for gadget reviews. Usually, everyone does the same thing. They talk about the box and the product, slowly open it up, and then describe every single thing that’s in there. It’s kind of like gadget porn.

    It’s tradition at Google to promote their own Ninja unboxing videos for Nexus devices and this one for the Nexus 7 is pretty epic. It stars UFC fighter Georges St Pierre and is directed by Patrick Boivin.

    Watch it again, because there are some easter eggs in there.

    Here’s the history of the ninja unboxing videos:

    http://www.youtube.com/watch?v=v2_pQRVwE3s

    Get the Shareables newsletter