Early bird prices are coming to an end soon... ⏰ Grab your tickets before January 17

This article was published on July 11, 2012

From now on, this is the only kind of unboxing video that I’ll watch


From now on, this is the only kind of unboxing video that I’ll watch

Personally, I can’t stand unboxing videos for gadget reviews. Usually, everyone does the same thing. They talk about the box and the product, slowly open it up, and then describe every single thing that’s in there. It’s kind of like gadget porn.

It’s tradition at Google to promote their own Ninja unboxing videos for Nexus devices and this one for the Nexus 7 is pretty epic. It stars UFC fighter Georges St Pierre and is directed by Patrick Boivin.

Watch it again, because there are some easter eggs in there.

Here’s the history of the ninja unboxing videos:

The 💜 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

http://www.youtube.com/watch?v=v2_pQRVwE3s

Get the TNW newsletter

Get the most important tech news in your inbox each week.