Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.
Project management platform Wrike has announced the launch of its brand new iOS, Android and browser apps, as it looks to take its productivity suite to the mobile masses.
Headquartered in Silicon Valley, Wrike has customers in more than fifty countries, including Holiday Inn, Salesforce and CBS Interactive. Wrike brings together projects into a single workspace, and users can share this data selectively with multiple teams and individuals.
Back in June, we reported that Wrike had picked up $1 million in private equity cash, a notable development for the six-year-old company, given it had thus far been entirely bootstrapped.
The round took the form of a convertible note, and as we said at the time, it was a difficult one to label, as it wasn’t exactly a seed round or a Series A – it was “more of an equity injection into a more mature company”. Wrike appeared to want to stay as independent as it could, while gaining immediate access to a bigger cash flow to grow the company.
Now, almost five months on from this cash injection, Wrike is debuting its project management tool for iOS and Android with native apps, while its browser-based version will open it up to other mobile operating systems too.
The new apps should go some way towards opening up Wrike to a swathe of new users, given they can view, schedule and share assignments on the go, create new tasks, check work updates in the Activity stream, discuss work in real-time and use the built-in time tracker. On top of this functionality, Wrike’s native apps for iPhone and Android provide several mobile-specific features, for example, task reminders and push notifications.
“Today’s creative worker isn’t ‘tied’ to an office cubicle,” explains Andrew Filev, Wrike founder and CEO. “When things are moving so fast, most of us want to have instant access to work anywhere and at any time. The continuing expansion of remote teams is an important thing to notice here, too.
“Our recent survey showed that 80% of people work remotely at least a couple of hours weekly,” he says. “We’re enhancing our users’ mobile experience so that they take advantage of Wrike’s power no matter what device they’re using it on – be it their PC or smartphone. Sometimes it might require a single click or tap to make a mission-critical update to your project. With Wrike’s new mobile apps, we want to make sure you can always make that action on time!”
The mobile apps are free for all Wrike users, and sees the company go one step further than its competitor Asana (see previous coverage here), which recently launched version 2.0 of its iPhone app, though there’s no signs of a native Android incarnation from Asana yet.
Meanwhile, check out the official promo video from CEO Filev below.
➤ Wrike – iOS | Android
Image Credit – Thinkstock
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