Formisimo, the startup focused on telling you how effective the forms on your website are, has rolled out a new real-time feature in beta. The real-time data on offer tells you the number of users currently using your checkout or form, the number of recent checkout drop-outs, conversions in the last five minutes and which fields are currently seeing activity. It’s easy to imagine the feature being popular with e-commerce sites and marketers who want to see how immediately effective a new mailshot is. As with Formisimo’s standard data, the idea is to help you understand where users are having problems with any given form. ➤ Formisimo