Story by
Martin Bryant
FounderMartin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.
Formisimo, the startup focused on telling you how effective the forms on your website are, has rolled out a new real-time feature in beta.
The real-time data on offer tells you the number of users currently using your checkout or form, the number of recent checkout drop-outs, conversions in the last five minutes and which fields are currently seeing activity.
It’s easy to imagine the feature being popular with e-commerce sites and marketers who want to see how immediately effective a new mailshot is. As with Formisimo’s standard data, the idea is to help you understand where users are having problems with any given form.
