The heart of tech

This article was published on July 29, 2016


Disney patent wants to stealthily track park visitors by their shoes

Disney patent wants to stealthily track park visitors by their shoes
Natt Garun
Story by

Natt Garun

US Editor

Natt Garun is the former US Editor at The Next Web, managing the North American team on content, events, features and reviews coverage. She Natt Garun is the former US Editor at The Next Web, managing the North American team on content, events, features and reviews coverage. She previously wrote for Digital Trends, Business Insider, and Gizmodo. Facebook | Twitter | Google+

A new patent awarded to Disney may have the theme park changing its tagline from “The happiest place on earth” to “The creepiest place on earth.”

In its efforts to expedite lines, customize the Disney experience, and make your overall visit more enjoyable, Disney’s new patent details plans to track people by their shoes to see where they’re going around the park.

The idea is that when you enter the park, a hidden camera will take photos if your shoes, then magically obtain guest information such as your name, favorite Disney character, favorite food, hometown, and/or favorite ride. Then, robots will roam about looking for your shoes to collect more information about how you’re moving around the park, how long you spend waiting in line, and try to cater to experience to suit your interests.

369DCAF300000578-0-image-a-36_1469570815994

Disney’s patent says it is looking into shoe tracking over facial recognition because it thinks differentiating between shoe shapes and sizes will be easier than telling faces apart (huh?):

[S]hoe styles typically vary widely in appearance and colour, helping to reduce confusion for the system in identifying a particular person and in instances where two people have the same or similar shoes.

The concept makes sense, but on paper it sounds a bit disturbing. You know that feeling when you think someone can tell you who are in your office’s bathroom based on your shoes? THAT’S WHAT YOU ARE DOING, DISNEY.

Thankfully, it’s just a patent for now so there’s no promise that Disney will implement something like this in real life – so no need to risk going barefoot if you’re headed to a park in the near future.