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This article was published on January 25, 2016

Fontmakers sue Hasbro for illegally using their work for My Little Pony

Fontmakers sue Hasbro for illegally using their work for My Little Pony
Lauren Hockenson
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Lauren Hockenson

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Lauren is a reporter for The Next Web, based in San Francisco. She covers the key players that make the tech ecosystem what it is right now. Lauren is a reporter for The Next Web, based in San Francisco. She covers the key players that make the tech ecosystem what it is right now. She also has a folder full of dog GIFs and uses them liberally on Twitter at @lhockenson.

As it turns out, not everything can be solved with friendship. According to TorrentFreak, toymaker Hasbro received a suit from a typeface company that alleges the company used their font, without a license, for its ‘My Little Pony’ brand.

The suit from Font Brothers, which offers fonts for sale under a general distributed license agreement, alleges that their ‘Generation B’ font was used in multiple products — both online and on product packaging — without an upgraded license. According to the company’s ‘Support’ page, only limited uses of the font are covered in the retail license for it, and additional actions require an upgraded license.

The complaint, filed in New York court, makes the extent of the loss clear:

Upon information and belief, the natural, probable, and foreseeable result of Defendant’s wrongful conduct has deprived, and continues to deprive, Font Brothers of the benefits and revenue from the sale of licenses to use the GENERATION B font software and to injure Font Brother’s relationships with present and prospective customers who rely on the cachet that exclusive licensing creates in the various Font Brothers Works.

The Minnesota-based Font Brothers also indicated that they had contacted Hasbro of the alleged infringement, but no further action was taken.

Screenshot 2016-01-25 12.49.45

Hasbro effectively revitalized ‘My Little Pony’ with the introduction of cartoon series reboot ‘My Little Pony: Friendship is Magic’ in 2010. The ensuing fandom of the show introduced the world to ‘Bronies,’ a cadre of mostly adult males who consider themselves ardent followers of the brand.

Considering the extent of the love for the brand and the sheer volume of merchandise that uses ‘Generation B,’ Font Brothers could cost the toymaker millions of dollars in addition to their request of destroying existing product that uses the infringing font.

“MY LITTLE PONY” SUED FOR USING A PIRATED FONT [TorrentFreak]