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This article was published on November 5, 2008


    Flirtomatic surprised by its “increasingly savvy” users

    Flirtomatic surprised by its “increasingly savvy” users
    Ernst-Jan Pfauth
    Story by

    Ernst-Jan Pfauth

    Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. At De Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.

    Here’s a mobile start-up that has been underestimating its target audience for a while. Flirtomatic, the UK’s leading mobile and online flirting service, has sent out a press release filled with words of surprise. It basically says: “hey, these customers actually are pretty smart”.

    Flirtomatic has conducted a survey to gain some insight on the mobile usage of its users. 5,800 responded, 87% of them completed the ten questions. Here are some of the results that get CEO Mark Curtis excited, copy/pasted from the press release:

    • 56% of respondents said that they use bookmarking in order to return to Flirtomatic, a figure much higher than initially expected.
    • When asked ‘which best describes your internet connection at home?’ a whopping 84% of users stated they usually use their phone to connect to the Web.
    • 38% of users have already invited their friends to join Flirtomatic and a further 57% are considering it

    Flirtomatic passed the one million users mark in September. Now that we know a lot of those folks are pretty smart, the future for the London start-up looks brighter than ever.