This article was published on October 31, 2013

Flipboard lands Time Inc deal to bring Time, Fortune, People and InStyle to its social reader app


Flipboard lands Time Inc deal to bring Time, Fortune, People and InStyle to its social reader app
Jon Russell
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Jon Russell

Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

SONY DSCFlipboard is continually inking deals with publishers to expand the content in its social reader service, and today it landed a comparatively big fish after announcing a deal with Time Inc., the company behind the Time and Fortune magazines.

Time Inc says that, with 68 million readers across the desktop, smartphones and tablets, it is the largest single publisher to join Flipboard but — statistics aside — the deal means content from People and InStyle is available immediately to Flipboard users, with Time and Fortune coming in December.

Fran Hauser, President of Digital at Time Inc Style & Entertainment Group, says Flipboard will “showcase our content and photography so beautifully and make it more discoverable” — obviously she doesn’t subscribe to the opinion that Flipboard is a “scam” on publishers.

➤ Press Release

Image via Marek Wylamowski / Flickr