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This article was published on November 21, 2014

    Flapit is a physical social metrics counter for your business, available from today

    Flapit is a physical social metrics counter for your business, available from today
    Abhimanyu Ghoshal
    Story by

    Abhimanyu Ghoshal

    Managing Editor

    Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and culture. Hit him up on Twitter, or write in: [email protected].

    Want to show off your cupcake business’ Facebook fan count, Twitter followers or Yelp rating in your store? Flapit can do just that, sitting by your cash register, in your window front or on your wall, for $299.

    Citing market research that shows a majority of customers are likely to trust brands and stores with a social network presence, Flapit believes that it’s important for businesses to display their online popularity to gain customers’ trust – even offline.

    To that end, the company has developed a physical social metrics counter that features a split-flap based design reminiscent of classic alarm clocks and airline status displays. It connects to a business’ social media accounts and shows key stats from 11 platforms, including Facebook, Twitter, YouTube, Yelp, Instagram, Google+, Swarm, Weibo, qzone, VKontakte, Odnoklassniki and Google Analytics.

    Flapit with Yelp

    The Wi-Fi enabled device can also be customized via a web app and Flapit’s API to display promotional prices and discounts, welcome messages and even internal stats like sales figures – allowing Flapit to fit into shops, hotels, restaurants, and company reception desks and boardrooms.

    Flapit Coffee Shop

    Businesses interested in waving their social media flags high can pre-order the Flapit counter starting today for $299, and expect to receive their devices in March next year.

    Flapit