Story by
Ken Yeung
Ken Yeung is a reporter for The Next Web based in San Francisco, CA. He carries around a big camera & likes to write about tech, startup Ken Yeung is a reporter for The Next Web based in San Francisco, CA. He carries around a big camera & likes to write about tech, startups, parties, and interesting people. Follow him on Twitter, on Facebook, and Google+.
Fitbit has released an iOS app update that will enable users to monitor their activity right from their iOS device, no longer necessarily requiring the purchase of its hardware. Called Mobile Tracker, the feature is likely a competitor to what Nike’s Move iOS app offers. It’s also only available to those with iPhone 5S devices, since it’ll be using the built-in M7 chip installed on it.
Extending itself away from the hardware space, Fitbit is giving users greater flexibility without having to spend nearly $100 on its wearable wristband. Often, people will be faced with the conundrum about which is better: Jawbone UP, Nike+ Fuelband, or the Fitbit. While the design may be part of the appeal, the real selling point is the data that is captured.
Of course, now that Fitbit is no longer device-dependent, it can focus on gathering more data and developing new features based on its curation.
The <3 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
Photo credit: Ilia Yefimovic/Getty Images
Get the TNW newsletter
Get the most important tech news in your inbox each week.
