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This article was published on June 18, 2015

FitBit has gone public, opening 52 percent above expecations

FitBit has gone public, opening 52 percent above expecations
Owen Williams
Story by

Owen Williams

Former TNW employee

Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their words friendlier. In his spare time he codes, writes newsletters and cycles around the city.

FitBit has gone public today after filing for a $100 million initial public offering (IPO).

The company is trading on the NYSE with the FIT ticker and opened at $30.40 per share, up 52 percent above expectations of $22 per share.

FitBit’s devices are hugely popular, seeing 10.9 million devices sold in 2014 and an additional 3.9 million devices sold through March 31 of 2015.

The IPO comes at an interesting time, with the Apple Watch launching only a few weeks ago. The company might be trying to squeeze value out of the market before it becomes significantly more competitive.

The fact that FitBit is actually profitable is fairly unique for a technology company going public. It reportedly controls 85 percent of the current wearable fitness tracking market, which may account for such a strong IPO.

NYSE:FIT [Yahoo Finance]

Read Next: Fitbit launches 3 new activity trackers: the Charge, Charge HR and Surge

Image credit: FitBit