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This article was published on September 5, 2008

    First episode of Gates/ Seinfeld ad campaign is genius

    First episode of Gates/ Seinfeld ad campaign is genius
    Ernst-Jan Pfauth
    Story by

    Ernst-Jan Pfauth

    Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. At De Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.

    [youtube:http://www.youtube.com/watch?v=afR5J7eskno]
    Here it is, the first episode of the Seinfeld/ Gates commercial series. It’s part of a $300 million Microsoft ad campaign, led by famous ad-agency Crispin Porter + Bogusky. It’s a product of Alex Bogusky’s extraordinary brain I can’t follow, ’cause the ad doesn’t get me excited yet. I realize that’s my own fault.

    Crispin Porter + Bogusky is famous for its innovative and controversial ad campaigns for the Mini Cooper, Burger King, Molson and a recent mock porn movie made for Virgin Atlantic’s business travelers. Most of those ideas weren’t welcomed with warm applause either. Maybe this dull episode is the start of a surprisingly good and sophisticated series. It’s genius, but we, dazed and confused early adopters, don’t see it yet.

    For now though, I’d like to quote Gizmodo’s Jason Chen:

    Besides the slick and probably expensive editing designed to make Jerry Seinfeld look like the more awkward of the pair, there’s not a whole lot of special effects in this clip. In fact, there’s not really a whole lot of anything, including laughs, information or pimping of Vista.

    Let’s see how we feel about this ad in a year.