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This article was published on August 12, 2010

Find London’s ‘Boris Bikes’ via Augmented Reality on your iPhone

Find London’s ‘Boris Bikes’ via Augmented Reality on your iPhone
Martin Bryant
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Martin Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

London’s newly-launched bicycle hire scheme, commonly known as ‘Boris Bikes’ after the city’s mayor Boris Johnson, has received an ease-of-use boost via augmented reality.

Presselite’s popular iPhone app London Tube has been updated with an AR layer that allows users to visualise the nearest Cycle Hire docking stations with iPhone’s camera live view. You can also locate the nearest Cycle Hire docking stations from your GPS location and see the nearest Cycle Hire points on Google Maps.

The new version of London Tube is in the iTunes store now [iTunes Link]. The feature is part of a ‘leisure pack’ of additional data for the app, downloadable via an in-app purchase. The AR feature is only available to users of iOS4.

Here’s a video of a ‘Boris Bike’ hunt in progress via the app: