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The heart of tech

This article was published on May 6, 2015

    Fetishization of design is a disease of our age

    Fetishization of design is a disease of our age
    Martin Bryant
    Story by

    Martin Bryant

    Founder

    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    A Hipchat designer responds to a Slack designer’s claim that the way Slack looks is its ‘secret sauce.’

    A lot of nicely designed products never take off or get noticed. Good design is not enough. There are so many pieces to consider and things you have to nail to get a product out ahead of the pack.

    Amen. Consumer-grade design in an enterprise product is great for encouraging teams to adopt it, but it doesn’t guarantee success. Yes, make your products look great, but they won’t make a bad product a hit.