The Maranello firm’s first all-electric model starts at €550,000, runs to more than 1,000 horsepower and arrives with deliveries in the fourth quarter.
Ferrari pulled the covers off its first all-electric road car on Monday: the Luce, a four-door, five-seat liftback developed in collaboration with Jony Ive’s LoveFrom collective, priced from €550,000 in Italy and aimed at a customer who, until now, has had nowhere inside the Maranello range to put four other people.
The car has four electric motors, one at each wheel, producing a combined 1,036 horsepower. It carries a 122 kilowatt-hour battery built from SK On pouch cells, with about 112 kWh of usable capacity, and is rated at 530 kilometres of range on Europe’s WLTP cycle, or roughly 329 miles.
Peak charging is quoted at 350 kilowatts. Top speed sits above 310 kilometres per hour. Kerb weight passes 2.2 tonnes, which is a great deal of car to move quickly, and the four-motor layout is in part what allows it.
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The Luce is a departure for Ferrari in almost every respect that buyers care about. It is the company’s first five-seater, its first liftback, its first vehicle without an engine, and its most expensive production model, pricing it well above the roughly $430,000 Purosangue SUV that until now sat at the top of the catalogue.
It is also the first complete car to leave LoveFrom, the design firm Ive founded after leaving Apple in 2019. The vehicle was developed jointly by Ferrari’s in-house Centro Stile in Maranello and Ive’s team, and the LoveFrom signature is most visible inside the cabin.
The displays use animations and typography unmistakably borrowed from the Apple design vocabulary. Switches and toggles are machined from solid metal.
There is no central transmission tunnel, because there is no transmission, so a fifth adult can sit in the rear without folding their legs sideways.
Ferrari is framing the Luce as a generational shift rather than a model addition. Chief executive Benedetto Vigna has spent the last several years promising that Ferrari’s electric programme would arrive without diluting the brand, and the Luce is the first object on which that claim can be tested.
The pricing puts it well clear of any direct comparator. The Porsche Taycan Turbo S, Lucid Air Sapphire and Mercedes-AMG EQS are all roughly a quarter to a third of the price.
The Rolls-Royce Spectre, the most obvious luxury reference point, starts at around €400,000, has two doors and a single motor, and was widely described at launch as the world’s most expensive electric car.
The Luce now claims that title.
Whether the family-friendly framing lands with Ferrari’s existing clientele is a separate question.
The Purosangue, launched in 2022 as the company’s first four-seat SUV, was met with similar scepticism inside the enthusiast press and sold out anyway. The Luce starts shipping in Q4 2026. Order books are open now.
The bigger commercial question is whether Ferrari can repeat the Purosangue trick at a higher price point and on a powertrain its customers have, for decades, treated with suspicion.
Vigna has said the Luce is the first of several electric Ferraris. The next one, an unrelated successor in the sports-car line, is expected to be revealed in 2027.
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