…all owned by Google (YouTube).
In August 2009, comscore analyzed the number of online video views (by German users), and the number of unique German visitors to sites displaying videos.
36 Million German users viewed a whopping 6 Billion videos online!
Google gets about 43 Percent of these views: 2,7 Billion
The following table shows the number of unique viewers in August 2009:
| Top German Online Video Properties Ranked by Total Unique Viewers (000)* August 2009 vs. August 2008 Total Germany – Age 15+, Home & Work Locations** Source: comScore Video Metrix |
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| Property | Aug-08 | Aug-09 | % Change |
| Total Unique Viewers | 25,958 | 35,745 | 38% |
| Google Sites | 16,652 | 24,125 | 45% |
| Universal Music Group | 8,879 | 10,609 | 19% |
| ProSiebenSat1 Sites | 4,007 | 10,565 | 164% |
| RTL Group Sites | 4,449 | 5,644 | 27% |
| Fox Interactive Media | 1,342 | 4,440 | 231% |
| Microsoft Sites | 1,915 | 3,972 | 107% |
| Axel Springer AG | 1,083 | 3,491 | 222% |
| MEGAVIDEO.COM | 2,090 | 3,067 | 47% |
| Deutsche Telekom | 504 | 2,997 | 495% |
| Amazon Sites | 797 | 2,223 | 179% |
Universal Music Group is in second position, far behind Google, with about 10,6 Million viewers, followed by ProSiebenSat1 Site with 10,5 Million viewers. Apparently the RTL Group Sites are not as popular as they used to be as they are far behind in the third position with “only” 5,6 Million viewers.
When it comes to views, the ranking is slightly different:
| Top German Online Video Properties Ranked by Total Videos Viewed* August 2009 Total Germany – Age 15+, Home & Work Locations** Source: comScore Video Metrix |
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| Property | Videos (000) | Share of Videos (%) | Videos per Viewer |
| Total Internet : Total Audience | 6,369,541 | 100.0% | 178 |
| Google Sites | 2,759,630 | 43.3% | 114 |
| ProSiebenSat1 Sites | 163,764 | 2.6% | 15 |
| Megavideo.com | 101,604 | 1.6% | 33 |
| RTL Group Sites | 81,269 | 1.3% | 14 |
| Universal Music Group | 65,590 | 1.0% | 6 |
| Microsoft Sites | 36,086 | 0.6% | 9 |
| Axel Springer AG | 28,429 | 0.4% | 8 |
| Deutsche Telekom | 19,989 | 0.3% | 6 |
| Marquard Media AG | 19,475 | 0.3% | 28 |
| Fox Interactive Media | 18,812 | 0.3% | 4 |
Google, via YouTube, is the winner again, followed by ProSiebenSat1. The different ranking of ProSiebenSat1 in unique viewers and views could be related to it’s own video-portal MyVideo.de, a site very similar to YouTube where users can upload videos. The other competitors don’t have a similar portal which could attract customers with TV/Musicvideo content.
Other notable findings from August 2009 show that German online video viewers spent an average of 16 hours watching videos during the month and that the heaviest viewers of online videos are males between the ages of 15-24.
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