Threadflip, a fashion marketplace for women, has evolved. With version 2.0, the company says it is adding on a more personalized layer (read: News Feed) that lets its users find clothing and accessories relevant to them. This new experience extends to those using the service on the Web and mobile devices.
While Threadflip has been regarded as a place where women can buy and sell whatever is in their closets, it hasn’t made it possible for people to keep track of some of their favorite fashion “retailers”. Imagine seeing someone you find has amazing taste and they sold a piece of clothing via Threadflip, wouldn’t being able to follow them through a subscription make things easier than constantly remembering to go to their profile and viewing the latest items up for bid?
But it doesn’t have to be limited to just an individual. Threadflip can let you subscribe to brands like Alexander Wang, American Eagle Outfitters, Banana Republic, Bebe, Chanel, and more. So once you’ve added them to your list, the service’s news feed will display relevant posts to you so you can opt in to buy them if you like them enough. The system is supposed to be smart enough to help understand styles you like and offer you the relevant user accounts to monitor.
Company founder and CEO Manik Singh says: “The Threadflip community has grown so much since launching last year and evolved into a truly social marketplace where women now purchase pieces based on what others with similar style profiles browse and buy. Threadflip 2.0 is now intuitive with this idea of following and discovery in mind and is one of the first marketplaces to offer a personalized, curated experience.”
And grown the company has, at least according to the latest statistics it provided us:
- Threadflip sellers are making between $400 and $2,200 each month across peer-to-peer and White Glove sales, with several million in sales
- More than 40 percent of buyers and 60 percent of sellers are repeat users
- The amount of sales and uploads through Threadflip’s mobile apps have seen a 600 percent growth rate, accounting for a third of all sales (up from 20 percent) and 80 percent of uploads (up from 40 percent)
- Over 50,000 follow relationships are created on Threadflip each day
While adding a news feed may not appear to be that substantial, helping customers discover clothes they may want to buy could be a great advantage as Threadflip fends off both women’s fashion and marketplace competitors like ModCloth, Rent The Runway, Poshmark, and Copious.
Founded in 2011, the company is backed by Shasta Ventures, First Round Capital, Baseline Ventures, Lowercase Capital’s Chris Sacca, Slow Ventures, Forerunner Ventures, Greylock Discovery Fund, and Andreessen Horowitz. To date, it has raised $8.1 million in funding.
The newest version of Threadflip is available for Web and iOS devices.
Photo credit: GIUSEPPE CACACE/AFP/Getty Images
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