Ken Yeung is a reporter for The Next Web based in San Francisco, CA. He carries around a big camera & likes to write about tech, startup Ken Yeung is a reporter for The Next Web based in San Francisco, CA. He carries around a big camera & likes to write about tech, startups, parties, and interesting people. Follow him on Twitter, on Facebook, and Google+.
Fashion designer brand Michael Kors has begun promoting itself on Instagram, becoming the first official advertiser on the photo-sharing service since Instagram revealed it would begin offering sponsored posts in its app (the previous one was just a preview)
This is the photo Michael Kors is using that will be appearing in users’ timeline, captured by Avni S. Nijhawan
If a particular user is in the targeted demographic, they will see the image without a caption and the label “Sponsored” above it. Users can elect to hide the ad from appearing, but not opt-out completely from the program.
➤ Michael Kors Enlists Help in the Fight to End Hunger (Instagram)
Photo credit: Justin Sullivan/Getty Images
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