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This article was published on November 1, 2013


Fashion designer brand Michael Kors becomes the first to run ads on Instagram (screenshot)

Fashion designer brand Michael Kors becomes the first to run ads on Instagram (screenshot) Image by: Justin Sullivan

Fashion designer brand Michael Kors has begun promoting itself on Instagram, becoming the first official advertiser on the photo-sharing service since Instagram revealed it would begin offering sponsored posts in its app (the previous one was just a preview)

This is the photo Michael Kors is using that will be appearing in users’ timeline, captured by Avni S. Nijhawan

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If a particular user is in the targeted demographic, they will see the image without a caption and the label “Sponsored” above it. Users can elect to hide the ad from appearing, but not opt-out completely from the program.

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Photo credit: Justin Sullivan/Getty Images