Want to keep the TNW Conference vibe going?? Tickets for TNW2022 are available now >>

The heart of tech

This article was published on June 11, 2013

    Fancy takes its design-centric shopping experience to Glass

    Fancy takes its design-centric shopping experience to Glass
    Alex Wilhelm
    Story by

    Alex Wilhelm

    Alex Wilhelm is a San Francisco-based writer. You can find Alex on Twitter, and on Facebook. You can reach Alex via email at [email protected] Alex Wilhelm is a San Francisco-based writer. You can find Alex on Twitter, and on Facebook. You can reach Alex via email at [email protected]

    Today Fancy, a popular design-focused shopping experience for the Web announced that it has created an application for Google’s Glass platform. The app, which you can find here if you are a Glasshead already, has three core experiences: exploring, simple purchasing, and the most fun, matching.

    It works much as you would expect, but appears well designed – as you would hope from a company such as Fancy – and potentially quite useful. Exploration is simple: Fancy will show you things that are new with a simple display update. It looks like this:

    2013-06-11_09h06_37

    True to the Fancy ethos of having a business model – half of Silicon Valley just spit up their soup – you can buy things from the service directly on Glass with a single “tap of the touchpad:”

    2013-06-11_09h09_12

    And finally, the best part of the app is its ability to match items to colors. You can snap a photo with Glass, and Fancy will show you items that are similar in hue. This is where Glass can shine: it is with you everywhere you go. Why not allow it to enhance your physical reality?

    2013-06-11_09h11_05

    Quite nice, in my view. Hit the clip below if you are into Glass and Fancy. The takeaway from this is that it isn’t simply big companies with resources to spare that are jumping onto Glass, but instead smaller firms as well; those that have the chops to look ahead, at least.

    Top Image Credit: Giuseppe Costantino