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This article was published on July 29, 2016

Facebook’s Julie Zhuo: Building great products is three steps away

Brian de Graft
Story by

Brian de Graft

Junior Marketer

Brian is a Junior Marketer on The Next Web’s Events team. He writes articles and social media posts for our conferences, plus other text-rel Brian is a Junior Marketer on The Next Web’s Events team. He writes articles and social media posts for our conferences, plus other text-related bits and bobs.

We had the pleasure of having Facebook’s VP of Product Design Julie Zhuo speak at TNW Conference back in May. This November, catch similar tech giants at Momentum – our new event for New York.


The art of building new products is an exercise in navigating ambiguity. How do you know if you’re on track? How do you know if what you’re building is likely to be successful?

While there is no right or wrong answer to the above, in this video Julie Zhuo shares a three-question framework she uses at Facebook to help teams stay focused on what matters.

Watch, learn, and benefit.

Julie Zhuo

Julie Zhuo is the VP of Product Design at Facebook, responsible for overseeing the design of Facebook’s core experiences. She has been at Facebook since 2006 helping to scale the service from eight million college and high school students to more than one billion people globally.

Over the years, she has worked on some of the most well-known and engaging designs in the world—News Feed, the Like button, profiles, photos, and more.

@joulee


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