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This article was published on January 27, 2016

Facebook users now watch 100 million hours of video every day

Facebook users now watch 100 million hours of video every day

During its Q4 earnings call today, Facebook revealed some interesting stats for video usage on its platform.

Mark Zuckerberg explained that users now watch 100 million hours of video daily on the platform. In light of this, he said the company is working on creating a dedicated video channel – a shot across the bow to YouTube.

This perhaps comes as no surprise, given the investment the company has made to improve its video experience, including 360-degree videos and a pop-up player, as well as an overall emphasis on improving the mobile video experience.

Of course, rumors have been flying around about a YouTube competitor for ages now, particularly given Facebook has been taking steps like adding dedicated video tabs for Pages.

Though it’s hard to imagine anything replacing or seriously competing against YouTube for overall video watching, Facebook is in the best position to do so.

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