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This article was published on June 28, 2011

Facebook ups its game in Asia, partners with Malaysian telco to offer rewards

Facebook ups its game in Asia, partners with Malaysian telco to offer rewards
Francis Tan
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Francis Tan

Francis Tan is the Asia editor of TNW, who is based in the Philippines. He is particularly interested in Asian Internet startups, social me Francis Tan is the Asia editor of TNW, who is based in the Philippines. He is particularly interested in Asian Internet startups, social media and e-commerce. Get in touch with him via Twitter @francistan or Email [email protected].

Facebook is definitely stepping up its game in Asia. The world’s biggest social network is now offering its proprietary online currency, Facebook Credits, as reward to Malaysian telco U Mobile prepaid mobile subscribers.

Subscribers will get 2 Facebook Credits for every reload of RM20, with another 1 Credit for ever RM10 on top of it. It has a daily and monthly cap of 20 and 50 Facebook Credits respectively. Users can redeem the free Facebook Credits via a specialized redemption app on Facebook. For this particular promotion, U Mobile will be giving away 1 million Facebook Credits in total.

Facebook Credits are becoming more and more appealing in Asia as the region witnesses a boom in social gaming, with Facebook’s 140 million Asian users leading the way. This partnership is only a prelude to what we may expect in the coming months, as the creative use of Facebook’s virtual currency creates huge possibilities for the vast, mobile-savvy Asian market.