Facebook has decided to temporarily shut down its ads for an entire nation.
The company has suspended ad delivery in Thailand to honor the death of the beloved King Bhumibol Adulyadej on Thursday. This marks the first time Facebook has imposed an ad block of a whole country.
The announcement further adds that the ban will not affect other countries and that Thai advertisers still have the option to run ads outside of Thailand.
The country has already entered a year-long period of mourning that will involve citizens and servants wear black attire in a gesture of respect towards the King. Prior to his demise, King Adulyadej was the world’s longest-serving monarch with over 70 years of experience under his belt.
Facebook isn’t the only company to honor the late Thai King. Google has adjusted its homepage in Thailand to match the somber mood by changing its color scheme to black, grey and white.
Leading English-language newspaper The Bangkok Post also tweaked its homepage, making it entirely monochrome.
Facebook hasn’t yet announced how long the block will last, but we’ll update this post accordingly when more details appear.
via CNN Money