Facebook has opened up a new site aimed at promoting its platform to advertisers. Originally reported back in late March by the Financial Times, the site has now officially launched.
Facebook Studio offers “examples, thought-starters and tools for (advertisers’) social marketing campaigns,” and is designed “to celebrate innovation and creativity on Facebook.”
Facebook Studio includes:
- A sortable gallery by most recently uploaded campaigns; most liked campaigns; most shared campaigns; region and language; what friends are saying
- A spotlight section highlighting the very best work submitted to Facebook Studio. All work promoted to the Spotlight is eligible for a Facebook Studio award.
- A learning lab to understand the latest and greatest tools marketers can use to build their brands
- An agency directory to filter campaigns by agency and brand
Campaigns highlighted on the site include Skittles’ ‘Mob The Rainbow’ and HBO’s True Blood live feed.
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High quality social marketing campaigns are clearly in Facebook’s interests. After all, it won’t want its platform filled with poor quality campaigns that may put users off visiting. Giving marketers a nudge in the right direction is definitely a wise strategy.
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