Today ahead of its event at SXSW, Facebook’s platform team has shared a number of new stats, including that more than 400 billion Open Graph actions have been shared “back to Facebook” as of this month.
This 400 billion figure is a somewhat unusual metric, given how vague it is — Facebook defines its Open Graph actions as “the high-level interactions users can perform” in a Facebook-connected app. Examples of these actions include following, liking, listening to music, reading an article, watching a video, pinning an image on Pinterest, etc. Thus, the 400 billion actions stat is impressive, but unsurprising given the company’s 1+ billion users.
Moving on, Facebook says that “on average, people choose to share their app activity” with friends over 1 billion times daily. This voluntary sharing stat appears to include automatic, opted-in sharing from third-party apps.
Facebook has also shared that as of March 2013, “110 million songs, albums and radio stations have been played 40 billion times” via Facebook-integrated apps and “1.47 million books have been shared.”
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These stats may be more compelling to developers working directly with Facebook’s platform than the average user, but they do reveal just how wide-reaching Facebook’s platform truly is.
Image credit: AFP/Getty Images
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