Facebook is bringing a new unified inbox for comments and messages from Pages, Messenger and Instagram to its Pages Manager mobile app.
The new feature will allow businesses to respond to their followers across these channels in one place, thereby making it easier to offer customer support.
The inbox, which can be accessed by tapping the messaging icon at the bottom of your Page in Pages Manager, features a tabbed interface for Facebook comments, visitor posts, reviews, messages, and Instagram comments. It also allows you to view basic profile information about people who contact you.
That should help make it easier for people who promote their brands through Facebook’s social networks. You’ll be able to try it in the coming weeks as it rolls out to Pages Manager on Android and iOS; Facebook says it will eventually arrive on other devices too.