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This article was published on May 16, 2012

Facebook launches dedicated Pages Manager app, making it easy to, well…

Facebook launches dedicated Pages Manager app, making it easy to, well…

One of the gripes that I have about Facebook’s mobile apps are that the service has simply too many features to pack into one mobile experience.

I was really stoked when Facebook Messenger was released, because it made complete sense to focus in on that feature with a really great separate product. According to 9to5mac, it looks like Facebook is peeling off more features into separate apps that might take the stress off of the company to pack everything in too tightly.

The notification of a new app called “Pages Manager” is presenting itself to those with access to the Australian App Store for iOS, offering users to install it separately:

If you manage pages for work, school, or for other organizations that you’re involved with, it looks like you’ll be able to handle that process in an isolated mobile app experience. By focusing on managing Pages, it allows you to not have to mix “business and pleasure”, as it were.

We’ve reached out to Facebook to see when the app would be more widely available to its users.

UPDATE: Thanks to our reader Josie, here’s a look at the app in action:

UPDATE 2: Here is Facebook’s statement on the app, which isn’t helpful to those of us who want it quickly, unfortunately:

We’re testing an app that helps owners of small to medium Pages more easily manage their Facebook presence.

What other Facebook features would you like to see as its own app?