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Natt Garun
US EditorNatt Garun is the former US Editor at The Next Web, managing the North American team on content, events, features and reviews coverage. She Natt Garun is the former US Editor at The Next Web, managing the North American team on content, events, features and reviews coverage. She previously wrote for Digital Trends, Business Insider, and Gizmodo. Facebook | Twitter | Google+
At F8 Developer Conference today, Facebook unveils Analytics for Apps to provide insight on an app’s customer base, engagement, usage behavior and campaign performance to help developers maintain user retention.
Facebook says with free-to-use Analytics for Apps, developers can understand how users are using the same apps cross-device. The tool will measure the app’s performance of across devices, and offer demographic data, such as age, gender and location.
The tool will also offer metrics on segments, cohorts and funnels so developers can see how specific groups of people using which OS are responding to their app, especially during feature changes or updates.
Lastly, Analytics for Apps will also measure ad performance to show the value of current campaigns and how to improve them in the future. The company said it will soon provide marketing insights for ads outside of of Facebook’s network, displaying metrics under the tool’s single dashboard. However, this feature will launch in closed beta.
By providing a native analytics app for free, Facebook is competing with the likes of Google and other paid analytic measurement tools. Analytics for Apps is live today.