This article was published on August 5, 2016

Facebook isn’t done copying Snapchat

Soon after incorporating a very Snapchat-like Stories feature into Instagram, Facebook is taking a similar approach with its main app.

Basically the latest Facebook test places a camera on the proverbial front page of its mobile app. Like, really front and center – it’s taking up the space where you normally type in statuses (which is now pushed down a notch).

The first time you open the app, you’ll have to to tap to enable your camera, but after that, your camera will automatically be visible as soon as you open the app.

In other words, the drunk Facebook status is a thing of the past – just imagine all the accidental drunk pictures and video people will take now.

It’s not just the instant camera that apes Snapchat though; Facebook is putting its MSQRD purchase to work and incorporating its photo and video effects right into the camera.

Facebook is clearly getting antsy about Snapchat’s continued growth and engagement among the youngins – by copying some of Snapchat’s best features, it gives them one less reason to go elsewhere.

And though the test is currently only available in Canada and Brazil, these ‘tests’ have quite the tendency to make their way into everyone’s phones eventually.

Your move, Snapchat.


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