Facebook is testing a new feature that allows it to autoplay videos related to whatever you’re watching once the first one ends, according to Recode.
While it has already been autoplaying videos in your Feed for sometime now, and has been offering related video suggestions since Q3 2014, this is the first autoplaying of titles that we’ve come across in this way on the social network.
According to the report, the feature currently only works for some users accessing the service via iOS and Android devices. Of course, there’s no guarantee that the feature will ever be offered more widely, but it makes sense that Facebook would want to drive more video plays – and therefore higher claimed engagement figures – to help keep its advertising business thriving.
We’ve contacted Facebook and will let you know if we hear anything back.
➤ Facebook Is Testing Autoplay for Videos [Recode]