Facebook gives zero fucks about cloning Snapchat, adds geostickers in Instagram

Instagram now has geostickers similar to those found on Snapchat. Why? Because parent company Facebook has apparently given its last fuck.

Instagram today announced the introduction of geostickers to Stories. When you post a new image to your Instagram Story, you can add a sticker of the locale it was taken. This is pretty much the same as Snapchat’s geostickers, only with subtle design differences.

Since launching Stories, Instagram has not-so-secretly started poaching Snapchat’s best features. Since, the social app has seen an explosion of new users. Stories, in fact, mirrors Snaps so closely — from text and emoji overlays to the single feed layout — that Instagram may have slowed the growth of its rival service.

Snapchat first introduced geostickers last August. They functioned very similarly to Snapchat’s existing geofilters, which are region-specific filters you can put over your pictures.

Apparently, Instagram’s explosion post-Snapchat-lite makeover is the reason Facebook is testing a similar Story feature for Facebook.

Currently, Instagram Stories only have stickers for New York and Jakarta, although they’re not available for all users… yet.