This article was published on June 23, 2011

Facebook and Gmail dominate in India, while group-buying websites surge: Report

Facebook and Gmail dominate in India, while group-buying websites surge: Report
Vikas SN
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Vikas SN

Vikas SN is the Indian Editor at The Next Web and is based out of Bangalore, India. He is extremely interested in Indian startups and shiny Vikas SN is the Indian Editor at The Next Web and is based out of Bangalore, India. He is extremely interested in Indian startups and shiny gadgets. You can follow him on Twitter, Google+ or contact him via email at [email protected]

According to a report by Vizisense, Facebook is continuing its dominance over both Orkut and YouTube in India, achieving 100% growth in the last year. The report also found that Gmail is still the most preferred email service in India.

The report tracks the growth of twenty prominent online categories such as Airlines, Travel Commerce, Online Gaming, Jobs, Real Estate, Email and Mobile in India for the twelve months to April 2011. And it states that the gap between Gmail and Yahoo! Mail has widened, with Gmail recording 30% more users than Yahoo! Mail in April 2011.

Amit Bhartiya, Business Head, ViziSense said:

“The Indian Internet space has witnessed some interesting and huge changes in the past year. Apart from the introduction and growth of some new online business models such as private clubs, daily discount sites and group buying, an interesting factor to note is the large scale adoption of these formats by the Indian consumers. This growth trend is largely driven by the youth in India which makes it even more important for marketers to make the web an integral and important of their growth plans. Additionally, conventional website categories like automobile, banking and stocks /finance have also seen a sharp upward trend partly driven by the overall growth of these sectors last year as well as additional focus by these companies to meet the needs of the discerning Indian consumer.”

The report says it has been a brilliant year for Travel E-commerce, experiencing an overall growth of 40%, with companies like MakeMyTrip leading the way among online travel websites. IRCTC, an Indian railway subsidiary, grew by 45% in the last year and it’s expected to reach 10 million customers soon. Considering this impressive growth, it is no surprise that travel information portals like TripAdvisor and MustSeeIndia have also become a hot commodity, with a strong interest emerging in domestic tourism.

On the other hand, group-buying and daily-deal websites dominate the e-commerce portals, while Amazon outdid eBay in April 2011 for the first time in India. Indiamart and remained the undisputed leaders in the B2B Commerce and recruitment markets respectively.

Live cricket streaming during the World Cup and Indian Premier League drove massive traffic to sport websites with Yahoo! Cricket, who were the official World Cup partners, grabbing pole position followed by ESPN. Ibibo’s pivot from social networking to social gaming made them number one in the online gaming category.

Online matrimony websites registered growth figures of 30% year-on-year (YOY), with Bharat Matrimony and continuing their fight for the top spot. ICICI Bank spearheaded the online banking websites followed by HDFC Bank and the state-owned SBI, which grew by 90%  YOY.

Other interesting facts in the report include:

  • Indigo emerged as the No.1 website among airline websites, ending the online dominance of Jet Airways.
  • Automobile category usage doubled year-on-year with Carwale and Cardekho neck-and-neck over the past year for the leadership position.
  • Moneycontrol maintained its top position over Rediff Money and Yahoo! Finance in stocks and finance.
  • Nokia has lost considerable market share to Apple and BlackBerry, but is slowly seeing a rise in interest again.
  • Tata Indicom and Reliance Communications has attained growth in uptake of its data cards, leading to a massive growth in visitors to their website.
  • The Real Estate category grew by 30%, with Magicbricks still no.1 over the past year.
  • Justdial recorded a 100% growth year on year within B2C Classifieds and is now closing in over the leader Quikr, along with Sulekha.
  • Yahoo! Movies had a 50% traffic growth over the past year and remained undisputed leader within the Entertainment category.

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