This article was published on January 8, 2015

Facebook acquires QuickFire, a video compression startup


Facebook acquires QuickFire, a video compression startup
Owen Williams
Story by

Owen Williams

Former TNW employee

Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their words friendlier. In his spare time he codes, writes newsletters and cycles around the city.

Facebook is getting serious about video. Its latest statistics show a dramatic uptick in video watching on the social network and now it’s purchasing video compression startup Quickfire.

QuickFire’s technology can quickly transcode a video to take less bandwidth for users, without a drop in video quality, which is a natural fit for the social network.

The acquisition means that Quickfire will be winding down business operations and some team members will be joining Facebook. The move is good news, especially for Facebook users in countries where bandwidth is much more scarce.

Facebook acquires Quickfire [WSJ]

Thumbnail image credit – Gil C / Shutterstock.com

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