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This article was published on March 13, 2015

Facebook acquires online shopping curation site, TheFind

Facebook acquires online shopping curation site, TheFind

Expect to do more shopping on Facebook in the future via ads. Or at least that’s what it hopes will happen thanks to today’s acquisition news.

Today online shopping curation site, TheFind was acquired by the social network. Both companies say that the acquisition will help make the ads you see in your news feed more relevant to you.

Facebook issued the following statement:

We’re excited to welcome TheFind to Facebook. TheFind’s talented team has built a successful search engine that connects people to products. Together, we believe we can make the Facebook ads experience even more relevant and better for consumers. Our business is about connecting people with the topics, companies, brands, and increasingly products they care about and we look forward to doing that with TheFind on board.

For customers of TheFind, the site warns that its shopping search engine will go offline in the next few weeks. So do your shopping now.

We are joining Facebook [TheFind]