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This article was published on March 1, 2010

My extremely interesting reading list.

My extremely interesting reading list.
Charles Knight
Story by

Charles Knight

Charles Knight is the editor of The Next Web Search. Charles Knight is the editor of The Next Web Search.

extremeThis isn’t a free commercial for any one book, although two of them are free review copies, a blogging perk!

No, I just want to mention these five books as some suggested reading for other Search fans since I may be referring to them in future posts.

Number one is pictured here, The Extreme Searcher’s Internet Handbook by Randolph Hock at CyberAge Books.  “The Extreme Searcher’s Internet Handbook is the essential guide for anyone who uses the Internet; researchers, librarians, teachers, students, writers, business professionals, and others who need to search the Web proficiently. In this second edition, Ran Hock covers strategies and tools for all major areas of Internet content. Readers with little to moderate searching experience will appreciate Hock’s helpful, easy-to-follow advice, while experienced searchers will discover a wealth of new ideas, techniques, and resources. Anyone who teaches the Internet will find this book indispensable..”  That’s from their website, I haven’t read it yet!

Number two: Search Patterns by Peter Morville & Jeffery Callender (O’Reilly). “Search is among the most disruptive innovations of our time. It influences what we buy and where we go. It shapes how we learn and what we believe. This book explores design patterns that apply across the categories of web, ecommerce, enterprise, desktop, mobile, social, and realtime search and discovery. Using colorful illustrations and examples, the authors bring modern information retrieval to life, covering such diverse topics as relevance ranking, faceted navigation, multi-touch, and augmented reality.”

Number Three: The Google Way: How one company is revolutionizing management as we know it by Bernard Girard. “The Google Way investigates the history and unconventional business strategies that make Google a very different (and very inspiring) company. By identifying the key strategies in Google’s quick rise to the top, author Bernard Girard offers entrepreneurs and managers a set of guiding principles to help emulate Google’s success.”

Number four: Googled: The End of the World as We Know It by Ken Auletta. “There are companies that create waves and those that ride or are drowned by them. Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses-from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google’s founders and executives, Auletta reveals how the industry is being disrupted and redefined.”

Number Five: Trade-Off: Why Some Things Catch On, and Others Don’t by Kevin Many. “A rare book that leaves you with a simple but profound way to build stronger products, organizations, and careers.  Trade-Off introduces one of those ideas that will stick in your mind for decades. Get ready to re-think what differentiates success from failure.” -Tom Rath, co-author of the New York Times bestseller Strengths Based Leadership

Bonus: See also from Malcolm Gladwell – The Tipping Point, Blink, and Outliers here.

If you have recently read any of these, please leave a review / comment!