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This article was published on April 6, 2016

    Rovio’s future hangs on success of ‘Angry Birds’ movie

    Rovio’s future hangs on success of ‘Angry Birds’ movie
    Owen Williams
    Story by

    Owen Williams

    Former TNW employee

    Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their words friendlier. In his spare time he codes, writes newsletters and cycles around the city.

    Remember Angry Birds? Of course you do, but do you still care? Probably not.

    Rovio, the maker of the popular franchise that launched in December 2009, reported its annual earnings today and it’s still not great. It’s seen diminishing profits for the third consecutive year in a row.

    In 2015, the company had a revenue of an impressive €142 million ($161 million), but had an operating loss of €13 million ($14.7 million).

    Rovio is pinning its future of the Angry Birds movie, which is due in cinemas starting in May, saying that “2016 is a transformative year” for the company.

    Interestingly, revenue from games is still up, with games now raking in €114 million and accounting for more than 80 percent of the company’s earnings.

    The Angry Birds movie feels like it offers a turning point for the company – but will the game’s classic appeal get people to go to the cinema? Have people already moved on?

    To me, the movie comes about three years too late, but maybe someone out there still cares about flinging birds into pigs.