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This article was published on June 22, 2012

Ever seen a bullet blow through an apple in slow motion? How about a BMW M5?

Ever seen a bullet blow through an apple in slow motion? How about a BMW M5?
Matthew Panzarino
Story by

Matthew Panzarino

Matthew Panzarino was Managing Editor at TNW. He's no longer with the company, but you can follow him on Twitter. Matthew Panzarino was Managing Editor at TNW. He's no longer with the company, but you can follow him on Twitter.

We’ve all seen those slow motion videos where a bullet explodes through an apple in slow motion, with debris flying everywhere. Well this BMW ad takes that to another level as it replaces the bullet with an M5 and the targets with giant props. The slow-mo is still there though, just watch and make sure to view it in HD.

The video appears to be a tribute to the work of Harold Eugene “Doc” Edgerton a pioneer of the use of the stroboscope in photography and the originator of those ‘bullet’ images you’ve seen involving apples and balloons.

H/t Some dude from TNW