The party is ON! Join us at TNW Conference 2021 in Amsterdam for face-to-face business!

Inside money, markets, and Big Tech

This article was published on August 20, 2008

    Ever found love on a bullet train?

    Ever found love on a bullet train?
    Mike Sheetal
    Story by

    Mike Sheetal

    Mike Sheetal is Founder/Director of UltraSuperNew Inc., a Tokyo based interactive creative agency. Originally from Australia, he has been li Mike Sheetal is Founder/Director of UltraSuperNew Inc., a Tokyo based interactive creative agency. Originally from Australia, he has been living and working in Japan since 2002 and working in digital media since 1994. He co-organises Tokyo2point0, an interactive industry networking event, and blogs at mikesheetal.com.

    The answer to that question seems to be a resounding yes going by the title of a new Japanese magazine called Shinkansen&Love. The Shinkansen (bullet train) is apparently now the way to see the big city, go shopping and find love.

    Shinkansen&Love

    It is actually a fashion-related magazine with accompanying stylish video minisite to show what a wonderful time you can have shopping in Tokyo. All sarcasm aside, the combination of intercity trains and love, while having its roots in some strong history (The Orient Express for example), is comical even for Japanese.

    For the record, the site is a co-production from Studio Voice Magazine and online recommendation site, Tokyobookmark.