Rub shoulders with leading experts and industry disruptors at TNW Conference →

The heart of tech

This article was published on February 12, 2010


    Europe’s Car Firms Struggle To Come To Terms With Social Media

    Europe’s Car Firms Struggle To Come To Terms With Social Media
    Tim Difford
    Story by

    Tim Difford

    A leading innovator in the IT Outsourcing industry, Tim is often on the move but can be regularly found in Manchester and London, UK. His f A leading innovator in the IT Outsourcing industry, Tim is often on the move but can be regularly found in Manchester and London, UK. His focus is on social and mobile technologies but given half a chance he'll try to sneak music or football into his blog-posts. Tim can be found at One Greener Day and you can also follow @timdifford on Twitter.

    Car manufacturers are struggling to engage with customers through social networking sites such as Facebook and Twitter.

    Hyundai Motor Europe’s Marketing Director, Chris Brown, told Car Dealer that most manufacturers remain baffled by social media, knowing that they should be using it but unclear as to just how to go about it.

    Brown, a new recruit for Hyundai having previously worked at Honda, describes an old-fashioned industry with many of those at the top finding it hard to adjust.

    Car firms often seem to know what messages they want to send out to new and existing customers, but aren’t used to having to react when those customers suddenly discover that they can answer back, by discussing their cars and the manufacturers on social networks.

    Brown looks to leading players from other industries such as BT and Vodafone for examples of how customer relationships can be enhanced through the effective use of social networks.

    He goes on to suggest that car dealers ought to at the least be looking for people discussing buying  new cars in order to direct them to what they have on offer.

    Hyundai themselves can be found on Twitter and Facebook.

    photo:  the_monk (cc)