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This article was published on February 3, 2010


Europe Drives Nokia Navigation Software Downloads

Europe Drives Nokia Navigation Software Downloads
Tim Difford
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Tim Difford

A leading innovator in the IT Outsourcing industry, Tim is often on the move but can be regularly found in Manchester and London, UK. His f A leading innovator in the IT Outsourcing industry, Tim is often on the move but can be regularly found in Manchester and London, UK. His focus is on social and mobile technologies but given half a chance he'll try to sneak music or football into his blog-posts. Tim can be found at One Greener Day and you can also follow @timdifford on Twitter.

nokiaoviNokia has confirmed over 1.4 million  downloads of its Ovi Maps mobile navigation software since its launch on 21st January 2010, with four European countries amongst the top five countries rushing to use the software.

The UK, Italy, Germany and Spain represent Europe alongside China in the top five countries downloading the app, which offers free walk and drive navigation to users of  Nokia GPS-enabled handsets.

Anssi Vanjoki, Executive Vice President, Nokia said “We’re averaging a download a second, 24 hours a day.  The number of people now using their Nokia for navigation, and as a result looking for more location-aware software, is growing faster than even we predicted.”

Nokia has been investing heavily in its development of location and navigation-based services and believes that its strategy of offering  OVI Maps  as a free download to its customers will enable it to  to quickly create a significant user base to which it can market new features, offers and services.

From March all GPS-enabled Nokia smart-phones will come pre-loaded with the latest version of Ovi Maps, bundled with local country map data, as well as access to Lonely Planet and Michelin travel guides.