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This article was published on August 27, 2014


    Ethical clothing retailer Zady is launching its own label to promote the ‘slow fashion’ mantra

    Ethical clothing retailer Zady is launching its own label to promote the ‘slow fashion’ mantra
    Martin Bryant
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    Martin Bryant

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    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    Environmentally-conscious online fashion retailer Zady is taking its business model a step further with the launch of its first own-label garment.

    Now one year old, New York-based Zady preaches the mantra of sustainable, ‘slow fashion’. Its first item of clothing, a sweater, will be made of American wool and manufactured in Southern California using environmentally-friendly practices. The sweater, the first in what will be a series of own-label garments, will be on sale in time for the 2014 holiday season.

    ➤ Zady