This article was published on August 27, 2014

Ethical clothing retailer Zady is launching its own label to promote the ‘slow fashion’ mantra


Ethical clothing retailer Zady is launching its own label to promote the ‘slow fashion’ mantra
Martin SFP Bryant
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Martin SFP Bryant

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Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously Editor-in-Chief at TNW.

Environmentally-conscious online fashion retailer Zady is taking its business model a step further with the launch of its first own-label garment.

Now one year old, New York-based Zady preaches the mantra of sustainable, ‘slow fashion’. Its first item of clothing, a sweater, will be made of American wool and manufactured in Southern California using environmentally-friendly practices. The sweater, the first in what will be a series of own-label garments, will be on sale in time for the 2014 holiday season.

➤ Zady

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