This article was published on June 10, 2010

O2 Ditches Unlimited Data Deals


O2 Ditches Unlimited Data Deals

iPhone and iPad 3G users in the US have been screaming since AT&T’s announcement of a tiered data plan, limiting users to 2 GB of data monthly.  Now it appears that the UK’s own O2 is following the same idea.

According to O2 CEO Ronan Dunne:

“With the wide range of Internet based services now available on mobile devices we’re providing customers with generous clear data bundles that give customers freedom.”

The new smartphone tariffs, on a 24 month contract, look like this:

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If you’re a new or upgrading customer, you’ll still have your unlimited data until the 1st of October.  At that point, the new pricing schemes will go into effect for you.  If you’re a heavy data user, you can purchase data “Bolt Ons”, including 500MB for £5 or 1GB for £10.

As for those who are already O2 customers?  You’ll be grandfathered with your existing plan and continue to grab unlimited data.

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