Envato Elite incentive program launched for marketplaces

Envato today launched its Envato Elite program, an incentive program that rewards the best performers on the Envato Marketplaces as they scale the ranks through the platform’s game-like leveling progression.

Marketplace users who sell items through vertical-oriented meta-sites (such as ThemeForest, the most lucrative) built on the one platform earn “paws” for each earnings bracket they move through, gaining access to a higher level of revenue share with each level.

Envato Elite adds to that experience, with rewards that range from celebratory — such as a Superbowl-like ring and, at the very top of the ladder, a first class flight out to Envato HQ in Melbourne — to the practical, such as paid-for advertising campaigns and access to a price adjuster that allows users to increase the cost of their files by up to 30%.

Elite levels begin at $75,000 sold, and the “max level” in MMO parlance is $10,000,000 — that’s when authors get flown to Australia.

CEO Collis Ta’eed says the Envato Elite program has been in development conceptually for a long time, and the price adjuster is a new component of that for serious authors in response to recent questions over Envato’s accessible pricing policy.