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This article was published on September 14, 2017

How to Ensure Your Business’ Success: The Importance of Smart Marketing

How to Ensure Your Business’ Success: The Importance of Smart Marketing
Sophia Addison
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Sophia Addison

Sophia is an enthusiastic blogger and health and fitness expert. She is very passionate about writing on health, fashion, technology, educat Sophia is an enthusiastic blogger and health and fitness expert. She is very passionate about writing on health, fashion, technology, education, travel etc. She is associated with “Gyanne”.

According to official statistics, small businesses represent 99.7 percent of the total number of companies in the United States. However, only 33 percent will endure for more than a decade. One of the primary causes of business failure is cash flow problems. In other words, these firms do not generate enough profit, often due to a lack of online visibility.

Most marketers acknowledge the need to establish an online presence, yet 60 percent of business owners find it challenging to demonstrate their social media’s ROI.

Sergey Grybniak, the founder of, took these stats seriously and decided to do something about them. He established an online platform whose primary goal is to aid entrepreneurs in increasing their firm’s visibility in the online marketplace.

Adequate Online Exposure Should Not Be Overlooked

A start-up becomes successful once it attracts its audience and manages to obtain more and more conversions. That type of growth requires smart marketing and networking. Networking will not only grow your customer base and facilitate referrals, but it can also furnish a range of opportunities to help develop your brand.

Networking typically means participating in small business conferences and events, where you can establish long-lasting business relationships and initiate collaboration.

But what about your company’s online exposure? To succeed in the competitive online marketplace, you have to make sure your firm is easy to find online. This requires developing an effective search engine optimization strategy, however reaching your target audience takes time. Even if you have a solid SEO strategy, conversions are not guaranteed.

Opporty’s founder, Sergey Grybniak, found that the solution is to provide small businesses, contractors, and freelancers with a platform that facilitates unique marketing opportunities by targeting the B2B and B2C sectors.

Opporty Utilizes an Innovative Approach

Many entrepreneurs overlook the importance of innovation in achieving business success. The co-founder of Doyle Dane Bernbach makes an interesting statement on the topic, saying that an idea will either turn to dust or to magic, depending on the skill and talent of its initiator.

For instance, many entrepreneurs are unaware of crypto currencies and blockchain, and how these technologies can be applied to marketing and the growth of their businesses. However, the founder of Opporty did not allow this opportunity to pass him by. The Opporty platform utilizes blockchain technology that facilitates the development of small businesses.

Every minute, numerous transactions take place, including payments, orders, and account tracking. Since each participant has its own ledger, each has its own version of the truth. Having multiple ledgers can easily lead to errors, fraud and inaccuracies.

Blockchain technology makes it possible to observe a transaction from beginning to end, eliminating vulnerabilities. With blockchain, a single shared ledger records all transactions. Once recorded, they cannot be changed. All parties are required to give their approval before the addition of a new transaction to the network.

Blockchain technology offers many advantages for businesses. It functions as a system of record that is shared among the members of a business network, eliminating the need to reconcile discordant ledgers. Each member of the network is entitled to access rights, and confidential information is communicated on a need-to-know basis.

Blockchain technology enables enterprises to free up capital, speed processes, lower the cost of transactions and guarantee security and trust.

Opporty incorporates the advantages of on-demand economy and blockchain technology by implementing a crypto-powered marketplace of B2B and B2C commerce.

Opporty provides a unique background for businesses, contractors and freelancers to become part of a powerful community. Businesses have the chance to build a powerful reputation, collaborate with other professionals, and maximize their visibility in the online realm. Crypto functionality is granted by Ethereum, a blockchain distributed computing platform, whose aim is to simplify business transactions.

When a business becomes part of the Opporty community, it increases its visibility online, which is the underlying key to a successful marketing strategy.


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