Jackie Dove was in charge of The Next Web's Creativity channel from February 2014 through October 2015. Jackie Dove was in charge of The Next Web's Creativity channel from February 2014 through October 2015.
I’m not the best planner, so I did not craft a strategy around how to purchase a new iPhone 6s. I just knew I wanted one. And, as business appointments and travel plans started to move to the forefront of my schedule, I realized belatedly (Friday night) that I had better get cracking and order it ASAP if I wanted to use it for some assignments this week.
Standing in line at the Apple Store — or making appointments to stand in line — was out. Just. Not. Doing. It. The Apple Web site indicated it would have a Space Gray, 16GB iPhone 6s to ship to me in a week or two, and Best Buy’s Web site offered expedited shipping that could get something to my door by Tuesday at the earliest, though standard free shipping placed delivery at October 5.
So I resigned myself to my fate at the AT&T store, where I was able to hang on to my iPhone 5’s (grandfathered) unlimited data plan. Delivery dates spanned September 30 through October 2, and I was ready to live with that. But, after I finished ordering, I spotted an option to have a real person hand-deliver the phone directly to my house (or another location of my choosing) free of charge via Enjoy, a startup launched in May by Ron Johnson, ex-Apple retail guru and inventor of the Genius Bar.
After giving the idea some thought overnight, I decided on Saturday morning to take a chance with Enjoy. Immediately, I was presented with a grid telling me when someone would be available. The next appointment? That very evening at 8 pm. Seriously. That was the fastest delivery anywhere.
I was not planning to be home then, but Sunday was wide open, and I scheduled a meetup for 11 am. Within a few minutes I got an email telling me that Lauren would be coming by to deliver my new phone and give me the 411 on all the new features. Where would I like to meet?
I admit that if it were a man, I likely would have opted to meet in a public place like a coffee shop (you do need Wi-Fi access for the setup), but since it was a woman, I decided it was OK for her to come to my house. Despite that, I maintained caution by not including an apartment number but opting to meet downstairs to let her into the building myself.
Since AT&T already had my specs, I just had to confirm the desired meeting location and punch in any special information on where to park or other relevant details my visitor needed to know.
Not 15 minutes later, I got a call on my land line from a gentleman from Enjoy confirming my order and the appointment; we chatted briefly about the upcoming visit, my previous experience with iPhones and AT&T and the topics I’d want to discuss with Lauren.
At 10 minutes to 11 on Sunday, I got a text from Lauren telling me she was on her way and did I mind if she was accompanied by her colleague Roberto? They both came upstairs, and spent an hour chatting about the iPhone, answering questions, demoing new features and making sure that everything was set up properly.
Enjoy, which calls itself a “personal commerce platform,” is currently available in New York and the San Francisco Bay area. Teaming up with brands like AT&T, Boosted, DJI, GoPro, HP, Lenovo, Sonos, and Specialized Bicycle, Enjoy Experts like Lauren and Roberto, and about 70 in total on both coasts, offer a tailored experience designed by the product company.
All Experts are full-time employees with salary and benefits. They are fully trained for the product lines they cover as well as being background checked.
In addition to delivering and setting up a new product, you can pay Enjoy $99 for a one-hour Expert session for a product you already own. For other assorted tech products, Enjoy lets you purchase directly from its website, which includes the same personal delivery and set-up.
Enjoy’s service for the iPhone was the most fun I’ve ever had setting up an iPhone. If you live in New York or the Bay Area, and Enjoy covers your new toy, I highly recommend taking advantage of it.
Get the TNW newsletter
Get the most important tech news in your inbox each week.