This article was published on March 4, 2016

Engineer or princess? Why your kids shouldn’t be forced to choose

Engineer or princess? Why your kids shouldn’t be forced to choose
Sara Chipps
Story by

Sara Chipps

Co-founder & CEO

n 2014, inspired by her own teenage tinkering, JavaScript developer Sara Chipps set out to create Jewelbots with cofounder Brooke Moreland t n 2014, inspired by her own teenage tinkering, JavaScript developer Sara Chipps set out to create Jewelbots with cofounder Brooke Moreland to expose the next generation of women to the possibilities of technology. Her ambition as CEO—aside from creating killer, programmable jewelry that thrills 9 to 14-year-olds: to dramatically increase the number of girls entering STEM fields. A force in the open-source community since 2001, Sara was formerly the CTO of Flatiron School, which is dedicated to preparing people of all ages for computer-science careers, and in 2010, she co-founded Girl Develop It!, a national non-profit that has taught over 17,000 women how to build software.

Sara Chipps is the co-founder and CEO of Jewelbots. Jewelbots are open source, programmable friendship bracelets that teach teens the basics of coding. Sara will be speaking at TNW Europe in Amsterdam this May, alongside 130 other top-flight speakers.


I’ve spent the past year talking to a LOT of parents and their kids for Jewelbots.

Scratch that, I’ve spent the last year talking to lots of parents and their daughters.

Because of my network, many of these parents happen to be developers or have technology adjacent roles. The ones who have daughters in our demo always light up when we tell them what we are doing.

You can see the recognition in their face when they realize the role of an open source project centered around friendship in their daughter’s lives. It’s been exciting and affirming talking to them.

Every so often, on a rare occasion, when having a conversation with a parent, they’ll say something like this:

“My daughter is really into making and building, I’m happy she’s not into super girly stuff.”


“I try to keep my daughter interested in science and technology, I don’t expose her to anything girly.”

This always left me with a funny feeling, and I chalked it up to the fact that parents were telling me that they wouldn’t expose their daughter to our products, which would leave anyone bummed. However, the other day it dawned on me why these sentiments left me with a bad taste in my mouth.

Screen Shot 2016-03-01 at 12.15.53

It’s a journey

I, myself, am all over the spectrum when it comes to traditional gendered interests. Growing up, my favorite Disney princess was Belle. I loved her because she sang about books and loving to read, I loved to read too.

Stockholm syndrome never seemed so nice

I have always really loved expressing myself through what I wear, I live for shopping at vintage stores and finding clothes in dumpsters. I still can get down with playing Barbies with my niece (for some reason her Barbies are always cleaning, super boring).

I went through a phase where I was really into sports. Like, “first time, long time,” ESPN, PTI watching, Bill Simmons loving sports fan. When Brett Favre finally went to the Jets I was over it and the whole emotional roller coaster that is New York sports fandom.

The point is, I chose my interests. Some of them are traditionally “girly” some more traditionally “masculine”. None of them conflict with the fact that I’m an Engineer, or that I love writing code and hacking on hardware.

You’re missing the point

The whole idea behind getting more women into programming is to introduce diversity. The reason why diverse teams create better products is the different backgrounds and experiences they bring to the table.

Bringing diversity to science and technology doesn’t mean that we socialize everyone as a white or asian male. We shouldn’t try to shoehorn girls in to our own concepts of what the childhood of a scientist looks like.

Modern day heroes as princesses

By saying “forgo girly things for things that will get you interested in engineering” we’re saying “if you want to be girly, you cannot also be a technology creator, an inventor, and a world changer”. We’re teaching girls to change who they are in order to effect change as an adult.

Gender adventure

The pink aisle is great, the Lego aisle is great. None of those things affect whether or not your daughter will grow up to be an engineer.

And while we’re at it, admit you played house once or twice and you liked it.

We all can all benefit from embracing our inner girl sometimes. Because being a girl is okay. And being an engineer is awesome. Being a girly engineer is great and awesome.

➤ See Sara Chipps along with many other world-class speakers at TNW Conference in Amsterdam , May 2016.

This guest post originally appeared on Medium.