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This article was published on September 27, 2013


    Embeddable Give.it button helps merchants offer an easy gift-giving solution anywhere on the Web

    Embeddable Give.it button helps merchants offer an easy gift-giving solution anywhere on the Web Image by: Dan Kitwood
    Nick Summers
    Story by

    Nick Summers

    Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and video games in particular. You can reach him on Twitter, circle him on Google+ and connect with him on LinkedIn.

    Most of the major e-commerce sites give you the option to send your order as a gift to another person. To help smaller merchants and the rest of the Web capitalize on this thoughtful form of online shopping, Amsterdam-based Give.it is today launching an embeddable button.

    The idea is that you embed it onto a product listing, blog, review or advert – anywhere on the Web really that you might find a potential customer. Interested shoppers then hit the link and select the friend they would like to gift it to via their chosen social network.

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    Payment is authorized through PayPal and the recipient is notified of the gift through Facebook, Twitter, LinkedIn or email. They can then pick their shipping address, as well as the size or color, thereby ensuring that the receiver gets exactly what they want.

    Give.it has already developed plugins for a number of the big e-commerce platforms such as Magento, Big Cartel and Shopify; the embeddable button launching today isn’t a unique idea by any means, but if it’s easy enough to setup and use, who knows – it might just catch on.

    Image Credit: Dan Kitwood/Getty Images